Sample. For 25 large U.S. cities, plus suburban areas in the Austin, Portland and Sacramento metros, we took the businesses Google Maps shows for “embroidery” within about 15–20 km (up to 20 per area). We kept businesses that do custom embroidery and have their own website, and excluded yarn and craft stores, tailors and digitizing-only services: 298 shops, of which 278 websites could be opened.
What we checked. Each website’s home page and up to five linked pages about pricing, services or FAQs, as a visitor would see them, in October 2026.
Prices. To compare prices, we added price lists that shops publish elsewhere in the U.S. and three online embroidery services that sell directly to businesses: 31 comparable price lists in total. We used each shop’s price for a left-chest logo of about 6,000 stitches, on the customer’s garment or without the garment. Where a shop gave a range, we used its midpoint. Wholesale price lists for other decorators were excluded.
Limitations. Prices shown only in PDFs, images or interactive calculators may have been missed, so the share of shops that publish prices is a lower bound. Price figures describe shops that publish their prices, not every shop. Stitch-count tiers vary (up to 5,000, 8,000 or 10,000 stitches); where a shop’s tier is wider, its price for a 6,000-stitch logo may be slightly overstated.
Context. The National Network of Embroidery Professionals (NNEP) published a separate 2026 pricing benchmark, based on data from 545 shops, about how shops set their prices. Our data looks at the other side: the prices buyers can see.